Over two-thirds of online adults use social media platforms such as Facebook, Google+, Twitter or LinkedIn. Social media is not just for kids anymore.
It is part of everyone’s daily lives. Not only is it extremely important to create a company presence on these social platforms, especially Facebook, but integrating social media tools into your website is a must.
Enabling “Social Sharing” has a huge benefit. This enables users to share content on your website with their own friends, colleagues and family members on various social networks.
As this is shared across social networks like Twitter, Facebook or Google+, referral traffic grows. As referral traffic grows so does your website ranking in search engine results.
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