What is Google My Business Listing and its Benefits?

Search Engine Optimization, Web Wise

Google My Business is a free tool by Google that allows businesses to create and manage their online presence across various Google platforms, including search engine results and Google Maps.

It enables businesses, or agencies such as Northwoods Web Designs, to control the information that appears in their listing, such as their address, phone number, website, hours of operation, photos, and reviews. With a Google My Business listing, businesses can enhance their visibility, attract more customers, and engage with their audience through posts, messaging, and Q&A features.

What are some benefits of a well-managed Google My Business Listing?

Increased online visibility: With a Google My Business listing, businesses can appear in local search results and Google Maps, making it easier for potential customers to find your business and providing another boost to your website.

Improved organic rankings: Having a verified Google My Business listing can improve the overall SEO (search engine optimization) of a business’s online presence, helping it achieve higher organic rankings in search results.

Accurate business information: Businesses can ensure that their address, phone number, website, and other important details are accurate and up to date, making it easier for customers to contact or visit them.

Customer reviews and ratings: Google My Business allows customers to leave reviews and ratings, which can help build trust and credibility for businesses.
Positive reviews can also attract more customers, while negative reviews provide an opportunity for businesses to address concerns and improve their offerings.

Business insights and analytics: Google My Business provides various insights and analytics, such as the number of views, calls, and clicks to your website, allowing businesses to track their online performance and make data-driven decisions.

Additional business information: Businesses can share more information about their products, services, special offers, and upcoming events through posts, which are displayed directly in their Google My Business listing

We always advise our customers to take ownership of their Google My Business Listings. With our Web Care Plans, Northwoods Web Designs is also able to act as our customer’s agency and maintain it for them.

If you have any questions or feedback on this, please leave a comment below, or send us a message.