How to Increase Purchase Conversion Rate to Buy Your Products – eCommerce Store

Web Wise, Website Tips

Launching a website to sell products is an exciting time for any business. Especially a new business. You have a product, or products, you know is great, many have told you so, and now you want to open it up to the world.

So ideally you contact us to provide you a professional turn-key eCommerce site that puts you in the right direction.

But one of the first things that new businesses find out when launching a website to sell products is that sometimes its hard to get folks to buy the products, that you know is great.




Just because you have a great product and suburb designed website, like the ones we build, there are still many factors that play into the purchasing decision of the visitors.

Even if your sales are pretty decent, it comes to a point where you view the website analytics (which we provide with our Web Care Services Plans ), and would like to increase the conversion rate.

What do you mean conversion rate? 

Let me explain. Say in a period of a month, your website analytics shows you had 200 visitors, but you know you only had 10 customer purchases. In short this translates into you having about 190 folks that visited your site and decided not to make a purchase.

Which all honestly, that may be fine, as some may be landing on the site just wanting to know more, and are now shopping around. Eventually they may come back. Or it could be competitors checking the site with never an intent to purchase.  So take the numbers with a grain of salt.

You want to increase this conversion rate (who wouldn’t), but how?

We have compiled our tips we have provided in the past and include them below for free (some folks will charge for this marketing consultation).  So try these suggestions one at a time to validate what is working, and what doesn’t. Or implement all of them to get the most out of your eCommerce sales.

  • Make Sure You are Leveraging Sale Prices
    • Many eCommerce sites, like the ones we build, provide functionality so you can add a regular price and a sales price. Make sure to leverage them.
    • Consumers like feeling like they are getting a savings, regardless if they actually are. Its called consumer optics.
  • Temporary Decrease the Price of Product(s)
    • Competition/pricing play a major role in successfully selling like products on the market.
    • For testing pricing conditions, you can drop the prices by 25% for a period of one month and see if there is a change.
    • If you see sales increase, you may have found that your normal price is a price that folks are not willing to pay for the product.
    • One trick, is to reduce your product to fit in that price range. If your price that was not selling including 10 items, change the product to only include 7 and keep it at the 25% reduced price that seemed to sell.
  • Entice Folks with Coupon Functionality (price discounts)
    • Everybody likes surprise discounts
    • We can build in the coupon functionality into any site, where a gentle (one-time per visit) pop-up occurs either having them email for a coupon, or presenting the coupon immediately, forcing them to continue to purchase to save money.
    • Keep the pop-ups minimal, and keep in mind, many folks are utilizing mobile devices so it must be done well, and don’t aggravate the visitor with additional pop-ups, scroll things or other things. The website should sell itself as is (if built by Northwoods Web Designs).
  • Promote the Darn Thing
    • This isn’t a baseball field, just because you build it, does not guarantee they will come.
    • Want more free marketing advice? Make sure check out the Official Social media Platform Checklist for Best SEO & ROI of your eCommerce Site.
    • If your selling food products, get out and go to trade shows or the like that are related to the products you sale.
    • Get your business card out there, get the word, many of the biggest sites on the internet started from local word of mouth which drove sales online and eventually spread.

Hopefully these tips and suggestions will prove useful. If there are any additional ones you think should be added, please leave a comment.

Chrome 68 is here. All HTTP sites will be marked with ‘not secure’

Web Wise
Well, its here. On July 24th, Google officially launched Chrome 68. With new features and security enhancements, Chrome continues to leverage its market dominance to push for a safer and more secure internet. From the beginning, security has been one of Chrome’s core principles and one of the biggest changes in Chrome 68 is displaying ‘Not Secure’ warnings for websites not encrypted with HTTPS ,or those sites without a SSL  { What is an SSL Certificate?}. Nearly two years ago, Google announced that Chrome would eventually start marking all sites that are not encrypted with HTTPS as “Not Secure” as an attempt to motivate site owners to improve the security of their websites. With the release of Chrome 68, this has now become a reality. Starting in October 2018, Google plans to start showing a redNot Secure” warning when users enter data on pages that are not served using HTTPS. Continue reading “Chrome 68 is here. All HTTP sites will be marked with ‘not secure’” »

Important Notice Expiration Notice For Your Domain Scam

Security, Spam Hall Of Shame, Web Wise

As we know there are people all over the world using different unethical tactics to try to obtain money from unsuspecting victims. Some do it without actually breaking the law. Such as leveraging these bogus domain expiration emails that are pouring in to unsuspecting business owners email accounts.

If you received a similar email such as the one below, and wondering what you should do, read on to find out more.

First, how are they getting all your companies information? Well that is easy, as every domain name registered displays the registrants personal email, company address, phone number to the public.

You can find your public listed information by typing in your domain name at the official ICANN Domain Name Registrar site: https://whois.icann.org/en Unless you purchase additional services to hide it or have a reputable web firm registrar it on your behalf, its fair game.  We offer both secure domain registration options for our clients.

These folks that send these emails scrape the internet for this public information, even get triggered when new domains are registered so they have all the info needed, including your name, email address, home address and when the domain expires, which is all used against you.

Next, they add fear and limited time to the equation. The whole email structure is to capture fear that something is going to happen if you don’t respond. So the next step is to have you quickly read the headings, since they know your busy and don’t have time to read the whole thing.

They figure you know you need a domain name to properly display your website (and keep your email working), so they state its going to expire.

Here is the fine print:

This important expiration notification notifies you about the expiration notice of your domain registration for yourdomain.org search engine optimization submission. The information in this expiration notification may contain confidential and/or legally privileged information from the notification processing department of the Domain Seo Service Registration to purchase our search engine traffic generator. We do not register or renew domain names. We are selling traffic generator software tools. This information is intended for the use of the individual(s) named above.If you fail to complete your domain name registration yourdomain.org search engine optimization service by the expiration date, may result in the cancellation of this search engine optimization domain name notification notice.

But in reality, its a ploy to buy some type of SEO service service, which they don’t explain what that entails unlike our SEO service page.  I have tracked many of these types of emails coming from mail servers located in other countries outside the US.

So what do you do if you receive an email like this and its not from your website hosting or domain services provider? Simply delete it and/or mark it as spam in your email client.

What happens if you did fall for this and send them money for it? Technically consider it a lesson learned. As they will not provide a refund and they keep changing the company and email these come from to prevent action taken on them.

Hopefully this provides a little insight on these types of scam emails targeting specifically to business and non-profits that have websites.

Let us know if you have received a similar email or if you know of anyone who actually signed up for this in the comments below.

SSL is no longer optional: Get Your Site Ready

Web Wise

As many may be familiar with; beginning July 1st, Google Chrome Browser will start
labelling all websites without SSL as Not Secure, other browsers to follow suite.

This is a big deal since the mighty Google Chrome browser has over 60% of the share (source NetMarketShare) . Which means 60% of your customers, as of July 1st, will be affected.  Other browsers, and the internet in general are simply transitioning to a fully Secure (SSL / HTTPS) pathway.

Right now Google is taking the charge and rightfully so.  Before this update you can expect your site to look like this, which is not a big deal unless visitors are submitting information to you (contact form etc..).

After the chrome update in July, your site will now look like this, which is not ideal, as it may send the wrong impression to visitors. Even if your site just displays information, they may not feel safe and leave.

The reason to obtain SSL Certificate services is so your site address in the browser will look like this.

If your manage your own hosting and support for your website, obtaining an SSL Certificate, generating the CSR (certified signing request), working with your hosting provider to actually add it to the server side along with working with the certificate issuer is actually rather painful.

Regardless if you choose Northwoods Web Designs to do all this for you, I highly suggest to work with your hosting provider to get your site converted.  There isn’t a whole lot in it for the hosting provider, except if they care about you as a client they will offer the service for an affordable fee and get you setup.

Not only will you avoid this issue stated in this article, you will be all set for the future when the rest of the browsers implement the same guidelines.

Plus with a SSL Certificate, you get to enjoy the additional benefits too:

  • More secure user experience
  • Protect user privacy
  • Increased conversions
  • Boost search engine rankings
  • Increased user trust
  • Show you care about users data and browsing privacy

If you found this helpful, please let me know. Or if you interested in having Northwoods Web Designs handle your website needs such as the hosting, maintenance & SSL security simply send us a message.

So You Thought About Creating Your Own Site From A Website Template Builder Site?

Web Wise

build-your-own-website-is-not-easyThere are several companies that are out there that are happy to take your money (Wix / 1and1 / others) claiming you can build your own site using their build-a-website tools. They market intensively to consumers and businesses, telling them that they can build their own website and consumers will mysteriously com

That’s hog wash and totally misleading. If you build it, consumers will not come.

Of course, you can build your own website. You could probably also design your own clothes and build your own furniture as well. But of course you wouldn’t because your clothes and furniture well would probably suck. Continue reading “So You Thought About Creating Your Own Site From A Website Template Builder Site?” »