Category Archives: Web Wise

How to Increase Purchase Conversion Rate to Buy Your Products – eCommerce Store

Web Wise, Website Tips
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Launching a website to sell products is an exciting time for any business. Especially a new business. You have a product, or products, you know is great, many have told you so, and now you want to open it up to the world.

So ideally you contact us to provide you a professional turn-key eCommerce site that puts you in the right direction.

But one of the first things that new businesses find out when launching a website to sell products is that sometimes its hard to get folks to buy the products, that you know is great.




Just because you have a great product and suburb designed website, like the ones we build, there are still many factors that play into the purchasing decision of the visitors.

Even if your sales are pretty decent, it comes to a point where you view the website analytics (which we provide with our Web Care Services Plans ), and would like to increase the conversion rate.

What do you mean conversion rate? 

Let me explain. Say in a period of a month, your website analytics shows you had 200 visitors, but you know you only had 10 customer purchases. In short this translates into you having about 190 folks that visited your site and decided not to make a purchase.

Which all honestly, that may be fine, as some may be landing on the site just wanting to know more, and are now shopping around. Eventually they may come back. Or it could be competitors checking the site with never an intent to purchase.  So take the numbers with a grain of salt.

You want to increase this conversion rate (who wouldn’t), but how?

We have compiled our tips we have provided in the past and include them below for free (some folks will charge for this marketing consultation).  So try these suggestions one at a time to validate what is working, and what doesn’t. Or implement all of them to get the most out of your eCommerce sales.

  • Make Sure You are Leveraging Sale Prices
    • Many eCommerce sites, like the ones we build, provide functionality so you can add a regular price and a sales price. Make sure to leverage them.
    • Consumers like feeling like they are getting a savings, regardless if they actually are. Its called consumer optics.
  • Temporary Decrease the Price of Product(s)
    • Competition/pricing play a major role in successfully selling like products on the market.
    • For testing pricing conditions, you can drop the prices by 25% for a period of one month and see if there is a change.
    • If you see sales increase, you may have found that your normal price is a price that folks are not willing to pay for the product.
    • One trick, is to reduce your product to fit in that price range. If your price that was not selling including 10 items, change the product to only include 7 and keep it at the 25% reduced price that seemed to sell.
  • Entice Folks with Coupon Functionality (price discounts)
    • Everybody likes surprise discounts
    • We can build in the coupon functionality into any site, where a gentle (one-time per visit) pop-up occurs either having them email for a coupon, or presenting the coupon immediately, forcing them to continue to purchase to save money.
    • Keep the pop-ups minimal, and keep in mind, many folks are utilizing mobile devices so it must be done well, and don’t aggravate the visitor with additional pop-ups, scroll things or other things. The website should sell itself as is (if built by Northwoods Web Designs).
  • Promote the Darn Thing
    • This isn’t a baseball field, just because you build it, does not guarantee they will come.
    • Want more free marketing advice? Make sure check out the Official Social media Platform Checklist for Best SEO & ROI of your eCommerce Site.
    • If your selling food products, get out and go to trade shows or the like that are related to the products you sale.
    • Get your business card out there, get the word, many of the biggest sites on the internet started from local word of mouth which drove sales online and eventually spread.

Hopefully these tips and suggestions will prove useful. If there are any additional ones you think should be added, please leave a comment.

Important Notice Expiration Notice For Your Domain Scam

Security, Spam Hall Of Shame, Web Wise
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As we know there are people all over the world using different unethical tactics to try to obtain money from unsuspecting victims. Some do it without actually breaking the law. Such as leveraging these bogus domain expiration emails that are pouring in to unsuspecting business owners email accounts.

If you received a similar email such as the one below, and wondering what you should do, read on to find out more.

First, how are they getting all your companies information? Well that is easy, as every domain name registered displays the registrants personal email, company address, phone number to the public.

You can find your public listed information by typing in your domain name at the official ICANN Domain Name Registrar site: https://whois.icann.org/en Unless you purchase additional services to hide it or have a reputable web firm registrar it on your behalf, its fair game.  We offer both secure domain registration options for our clients.

These folks that send these emails scrape the internet for this public information, even get triggered when new domains are registered so they have all the info needed, including your name, email address, home address and when the domain expires, which is all used against you.

Next, they add fear and limited time to the equation. The whole email structure is to capture fear that something is going to happen if you don’t respond. So the next step is to have you quickly read the headings, since they know your busy and don’t have time to read the whole thing.

They figure you know you need a domain name to properly display your website (and keep your email working), so they state its going to expire.

Here is the fine print:

This important expiration notification notifies you about the expiration notice of your domain registration for yourdomain.org search engine optimization submission. The information in this expiration notification may contain confidential and/or legally privileged information from the notification processing department of the Domain Seo Service Registration to purchase our search engine traffic generator. We do not register or renew domain names. We are selling traffic generator software tools. This information is intended for the use of the individual(s) named above.If you fail to complete your domain name registration yourdomain.org search engine optimization service by the expiration date, may result in the cancellation of this search engine optimization domain name notification notice.

But in reality, its a ploy to buy some type of SEO service service, which they don’t explain what that entails unlike our SEO service page.  I have tracked many of these types of emails coming from mail servers located in other countries outside the US.

So what do you do if you receive an email like this and its not from your website hosting or domain services provider? Simply delete it and/or mark it as spam in your email client.

What happens if you did fall for this and send them money for it? Technically consider it a lesson learned. As they will not provide a refund and they keep changing the company and email these come from to prevent action taken on them.

Hopefully this provides a little insight on these types of scam emails targeting specifically to business and non-profits that have websites.

Let us know if you have received a similar email or if you know of anyone who actually signed up for this in the comments below.

So You Thought About Creating Your Own Site From A Website Template Builder Site?

Web Wise
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build-your-own-website-is-not-easyThere are several companies that are out there that are happy to take your money (Wix / 1and1 / others) claiming you can build your own site using their build-a-website tools. They market intensively to consumers and businesses, telling them that they can build their own website and consumers will mysteriously com

That’s hog wash and totally misleading. If you build it, consumers will not come.

Of course, you can build your own website. You could probably also design your own clothes and build your own furniture as well. But of course you wouldn’t because your clothes and furniture well would probably suck.
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Receive a Mail Delivery Failed Error When Sending Message to Hotmail or Outlook Mail Accounts

Hosting, Web Wise
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Stop SpamThe other day I received a Mail Delivery Failed message from clients that were using Hotmail and Outlook.com email accounts.

Those that were using Google, Yahoo or others received the message just fine.

The error details included:

A message that you sent could not be delivered to one or more of its recipients.
This is a permanent error. The following address(es) failed:

SMTP error from remote mail server after MAIL FROM:xxxxxxx@xxxxxxxxx.com SIZE=2169:
host mx2.hotmail.com [65.55.33.135]: 550 SC-001 (COL0-MC6-F24) Unfortunately, messages from XXX.XXX.XXX.XXX weren’t sent. Please contact your Internet service provider since part of their network is on our block list. You can also refer your provider to http://mail.live.com /mail /troubleshooting.aspx#errors.

After researching this a bit I found out that Microsoft has implemented a rather autonomous spam filtering system that as you see in the message, my server/IP address was not blocked due to spam activities , it was simply part of a an IP network.




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Why make a website mobile-friendly? — Small Business Guide

Web Wise
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Source: Why make a website mobile-friendly? — Webmaster’s Mobile Guide

There are outstanding statistics that give good reason to make a website mobile-friendly.  In the USA, 94% of people with smartphones search for local information on their phones. And of those 77% of mobile searches occur  at a place of home or work place, where desktop or laptop devices are likely present.

source: Google.com : comparison of not so mobile-friendly site vs a mobile-friendly site

If that is not enough reasoning to have a mobile-friendly site, than the change Google made this April to its search algorithm should

convince you.

Google made a huge change to its search algorithm (effective on 4/21/2015) that affects all sites that are not mobile friendly.


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