Did you know, Google (and Bing) search engines have two forms of presenting search results? One is general results, the other is local search results based on the location of user or business being searched for.

This topic is regarding the Local Ranking on Google which probably makes up 60-80% of your potential customers.

The following information is valuable to any small business trying to better understand the search engine giants’ inner workings.   It is indeed important to know that listing your business in the yellow pages and waiting for a response are long gone.

(Disadvantages of using Yellow Book/Pages for your online web presence)

You must increase your online presence so customers can find you with their laptops and smartphones.

“Millennials grew up on the web and mobile,” said Ted Zoller, T.W. Lewis clinical professor of strategy and entrepreneurship at the University of North Carolina. “If you want to capture that segment, you have to be up to speed with how they communicate.”

Relevance, Distance, and Prominence are 3 factors Google uses to place your business during local searches in front of potential consumer screens.

Learn more on these key search engine words so your better informed of what effects these type of search results.

Northwoods Web Designs can help handle this local search engine work required. If interested in how we can help with this an more, view our SEO Strategy Plan Services.