Don’t Be Scammed – Ignore The Internet NetWORX Spam Letter

Security, Spam Hall Of Shame

If you own a domain name or someone has it registered on your behalf you will probably come across these devious letters in the mail.

They come from fraudulent domain registrars others who prey on people who don’t fully understand the domain registration service or directory listings in full.  So send letters in the mail about something expiring like your domain name or similar and request payment before “renewal” of something is up.

And because they know businesses and nonprofits are busy, many simply send these in the mail to their accounting folks (I know actual clients who did) to get paid.

We get asked about these from our clients, which tells me they have clearly deceived their letters pretty well to try to trick some domain owners into thinking a domain renewal invoice.

So I first wrote about this other iDNS mail letter a couple of years ago, but my clients and myself are still receiving these. Which is a problem. Why? Because it means many of you are still falling for the scam and paying these fraudulent scammers 300-500% higher cost to own the registration to your domain.





Why is this considered Spam? Because its unsolicited (you didn’t ask for it) and is a fraudulently deceiving letter, making you think the worlds going to end if you don’t transfer your domain name to them. In which after they own your domain name registration, they can jack your price higher/hold your domain hostage to force you to pay.

So we want to provide this information to protect you, whether you have registered your domain name with Northwoods Web Designs or some other provider. Here is the word for word mailing that you may receive. Hoping you are finding this from searching, ultimately protecting yourself from this spam company.

These companies who send these letters, such as NETWORX,  attempt to convince you into transferring or renewing your domain using their service. Which on average is 500% above the market rate for domain name services.  Continue reading “Don’t Be Scammed – Ignore The Internet NetWORX Spam Letter” »

How to Increase Purchase Conversion Rate to Buy Your Products – eCommerce Store

Web Wise, Website Tips

Launching a website to sell products is an exciting time for any business. Especially a new business. You have a product, or products, you know is great, many have told you so, and now you want to open it up to the world.

So ideally you contact us to provide you a professional turn-key eCommerce site that puts you in the right direction.

But one of the first things that new businesses find out when launching a website to sell products is that sometimes its hard to get folks to buy the products, that you know is great.




Just because you have a great product and suburb designed website, like the ones we build, there are still many factors that play into the purchasing decision of the visitors.

Even if your sales are pretty decent, it comes to a point where you view the website analytics (which we provide with our Web Care Services Plans ), and would like to increase the conversion rate.

What do you mean conversion rate? 

Let me explain. Say in a period of a month, your website analytics shows you had 200 visitors, but you know you only had 10 customer purchases. In short this translates into you having about 190 folks that visited your site and decided not to make a purchase.

Which all honestly, that may be fine, as some may be landing on the site just wanting to know more, and are now shopping around. Eventually they may come back. Or it could be competitors checking the site with never an intent to purchase.  So take the numbers with a grain of salt.

You want to increase this conversion rate (who wouldn’t), but how?

We have compiled our tips we have provided in the past and include them below for free (some folks will charge for this marketing consultation).  So try these suggestions one at a time to validate what is working, and what doesn’t. Or implement all of them to get the most out of your eCommerce sales.

  • Make Sure You are Leveraging Sale Prices
    • Many eCommerce sites, like the ones we build, provide functionality so you can add a regular price and a sales price. Make sure to leverage them.
    • Consumers like feeling like they are getting a savings, regardless if they actually are. Its called consumer optics.
  • Temporary Decrease the Price of Product(s)
    • Competition/pricing play a major role in successfully selling like products on the market.
    • For testing pricing conditions, you can drop the prices by 25% for a period of one month and see if there is a change.
    • If you see sales increase, you may have found that your normal price is a price that folks are not willing to pay for the product.
    • One trick, is to reduce your product to fit in that price range. If your price that was not selling including 10 items, change the product to only include 7 and keep it at the 25% reduced price that seemed to sell.
  • Entice Folks with Coupon Functionality (price discounts)
    • Everybody likes surprise discounts
    • We can build in the coupon functionality into any site, where a gentle (one-time per visit) pop-up occurs either having them email for a coupon, or presenting the coupon immediately, forcing them to continue to purchase to save money.
    • Keep the pop-ups minimal, and keep in mind, many folks are utilizing mobile devices so it must be done well, and don’t aggravate the visitor with additional pop-ups, scroll things or other things. The website should sell itself as is (if built by Northwoods Web Designs).
  • Promote the Darn Thing
    • This isn’t a baseball field, just because you build it, does not guarantee they will come.
    • Want more free marketing advice? Make sure check out the Official Social media Platform Checklist for Best SEO & ROI of your eCommerce Site.
    • If your selling food products, get out and go to trade shows or the like that are related to the products you sale.
    • Get your business card out there, get the word, many of the biggest sites on the internet started from local word of mouth which drove sales online and eventually spread.

Hopefully these tips and suggestions will prove useful. If there are any additional ones you think should be added, please leave a comment.

Don’t Be Scammed – Ignore The iDNS Domain Registrar Spam Letter

Security, Spam Hall Of Shame

From time to time, some of Northwoods Web Designs (NWD) clients as well as ourselves, receive letters from fraudulent domain registrars who prey on people who don’t fully understand the domain registration service by sending letters in the mail about their expiring domain and requests payment.

We get asked about these from our clients, which tells me they have clearly deceived their letters pretty well to try to trick some domain owners into thinking a domain renewal invoice.

So I first wrote about this a couple of years ago, but my clients and myself are still receiving these. Which is a problem. Why? Because it means many of you are still falling for the scam and paying United Arab Emirates 300-500% higher cost to own the registration to your domain.





Why is this considered Spam? Because its unsolicited (you didn’t ask for it) and is a fraudulently deceiving letter, making you think the worlds going to end if you don’t transfer your domain name to them. In which after they own your domain name registration, they can jack your price higher/hold your domain hostage to force you to pay.

So we want to provide this information to protect you, whether you have registered your domain name with Northwoods Web Designs or some other provider. Here is the word for word mailing that you may receive. Hoping you are finding this from searching, ultimately protecting yourself from this spam company.

These companies who send these letters, such as iDNS,  attempt to convince you into transferring or renewing your domain using their service. Which on average is 500% above the market rate for domain name services.  Continue reading “Don’t Be Scammed – Ignore The iDNS Domain Registrar Spam Letter” »

Official Social Media Platform Checklist for SEO ROI

Website Tips

After launching a new website you thought your were done right? Unfortunately this is not the year 2000 and the internet and competition has evolved. Last check, there was over 600 million websites competing to be in top searches.

Think of a website as a pretty nice house to look at and use. But its currently missing a driveway, some nice trees, landscaping and maybe garage and of course maintenance like painting or staining the deck. Are those all necessary, well not really, but without them its not as useful or nice of a house to look at and utilize.




With that analogy, we need to bring up the landscaping and maintenance to keep the house humming nicely along. The following list of items should be ongoing tasks to make sure your website has more curb appeal to the major search engines so they continually rank you higher then others, with less curb appeal.

Good thing is, most of these items are free. It only takes a little elbow grease to get a good ROI in your Search Engine Optimization investment.

  • Update your blog (you have a blog right?) on your website at least monthly. Recommended is weekly.
  • Review / Update your website pages at least quarterly to keep them fresh, (i.e. new staff member? updated services? change of wording to keep it fresh)
    • TIP. There are content writers that specialize in crafting awesome content. Sometimes if your not sure what to write, using there services could be of great value.
  • Update your Social Media Platforms at least monthly. Although weekly is recommended
    • Facebook: Provide short excerpt of a blog and link back to your blog post
    • Twitter: Provide even shorter excerpt and link back to your blog (or other page on your website)
    • YouTube: If you have products or services, take a video and post it to your YouTube channel, then of course share the link on your other platforms
    • LinkedIn: This is the professional social media platform, great use when looking for employees and to promote your business
    • Instagram & Pinterest: Use one or both, but simply put, submit some nice pictures of your products or services offered with a short description 20 words or less.
  • Update online business directories to assure they are using your correct phone number, company hours, address and of course website URL is listed. These are more of the popular ones. You may have to register, but for each one you update, it gives you a free link back to your website. Nothing wrong with that.
  • Obtain inbound links from other websites that are credible. If you work with a vendor or 3rd party where your services end up benefiting them or mutually beneficial, ask if they would like to link to your website or even a blog post from there site.

As you can see, optimizing your website isn’t easy or quick, or a one time thing. But doing these will put your website in the forefront of all others who decided to skip over these tips.

Are there any tips or items that I am missing? Would love to build upon this one for all the small business and non-profits out there that could really use some help in this arena.

 

Important Notice Expiration Notice For Your Domain Scam

Security, Spam Hall Of Shame, Web Wise

As we know there are people all over the world using different unethical tactics to try to obtain money from unsuspecting victims. Some do it without actually breaking the law. Such as leveraging these bogus domain expiration emails that are pouring in to unsuspecting business owners email accounts.

If you received a similar email such as the one below, and wondering what you should do, read on to find out more.

First, how are they getting all your companies information? Well that is easy, as every domain name registered displays the registrants personal email, company address, phone number to the public.

You can find your public listed information by typing in your domain name at the official ICANN Domain Name Registrar site: https://whois.icann.org/en Unless you purchase additional services to hide it or have a reputable web firm registrar it on your behalf, its fair game.  We offer both secure domain registration options for our clients.

These folks that send these emails scrape the internet for this public information, even get triggered when new domains are registered so they have all the info needed, including your name, email address, home address and when the domain expires, which is all used against you.

Next, they add fear and limited time to the equation. The whole email structure is to capture fear that something is going to happen if you don’t respond. So the next step is to have you quickly read the headings, since they know your busy and don’t have time to read the whole thing.

They figure you know you need a domain name to properly display your website (and keep your email working), so they state its going to expire.

Here is the fine print:

This important expiration notification notifies you about the expiration notice of your domain registration for yourdomain.org search engine optimization submission. The information in this expiration notification may contain confidential and/or legally privileged information from the notification processing department of the Domain Seo Service Registration to purchase our search engine traffic generator. We do not register or renew domain names. We are selling traffic generator software tools. This information is intended for the use of the individual(s) named above.If you fail to complete your domain name registration yourdomain.org search engine optimization service by the expiration date, may result in the cancellation of this search engine optimization domain name notification notice.

But in reality, its a ploy to buy some type of SEO service service, which they don’t explain what that entails unlike our SEO service page.  I have tracked many of these types of emails coming from mail servers located in other countries outside the US.

So what do you do if you receive an email like this and its not from your website hosting or domain services provider? Simply delete it and/or mark it as spam in your email client.

What happens if you did fall for this and send them money for it? Technically consider it a lesson learned. As they will not provide a refund and they keep changing the company and email these come from to prevent action taken on them.

Hopefully this provides a little insight on these types of scam emails targeting specifically to business and non-profits that have websites.

Let us know if you have received a similar email or if you know of anyone who actually signed up for this in the comments below.