Don’t Be Scammed – Ignore The iDNS Domain Registrar Spam Letter

Security, Spam Hall Of Shame

From time to time, some of Northwoods Web Designs (NWD) clients as well as ourselves, receive letters from fraudulent domain registrars who prey on people who don’t fully understand the domain registration service by sending letters in the mail about their expiring domain and requests payment.

We get asked about these from our clients, which tells me they have clearly deceived their letters pretty well to try to trick some domain owners into thinking a domain renewal invoice.

So I first wrote about this a couple of years ago, but my clients and myself are still receiving these. Which is a problem. Why? Because it means many of you are still falling for the scam and paying United Arab Emirates 300-500% higher cost to own the registration to your domain.





Why is this considered Spam? Because its unsolicited (you didn’t ask for it) and is a fraudulently deceiving letter, making you think the worlds going to end if you don’t transfer your domain name to them. In which after they own your domain name registration, they can jack your price higher/hold your domain hostage to force you to pay.

So we want to provide this information to protect you, whether you have registered your domain name with Northwoods Web Designs or some other provider. Here is the word for word mailing that you may receive. Hoping you are finding this from searching, ultimately protecting yourself from this spam company.

These companies who send these letters, such as iDNS,  attempt to convince you into transferring or renewing your domain using their service. Which on average is 500% above the market rate for domain name services.  Continue reading “Don’t Be Scammed – Ignore The iDNS Domain Registrar Spam Letter” »

Official Social Media Platform Checklist for SEO ROI

Website Tips

After launching a new website you thought your were done right? Unfortunately this is not the year 2000 and the internet and competition has evolved. Last check, there was over 600 million websites competing to be in top searches.

Think of a website as a pretty nice house to look at and use. But its currently missing a driveway, some nice trees, landscaping and maybe garage and of course maintenance like painting or staining the deck. Are those all necessary, well not really, but without them its not as useful or nice of a house to look at and utilize.

With that analogy, we need to bring up the landscaping and maintenance to keep the house humming nicely along. The following list of items should be ongoing tasks to make sure your website has more curb appeal to the major search engines so they continually rank you higher then others, with less curb appeal.

Good thing is, most of these items are free. It only takes a little elbow grease to get a good ROI in your Search Engine Optimization investment.

  • Update your blog (you have a blog right?) on your website at least monthly. Recommended is weekly.
  • Review / Update your website pages at least quarterly to keep them fresh, (i.e. new staff member? updated services? change of wording to keep it fresh)
    • TIP. There are content writers that specialize in crafting awesome content. Sometimes if your not sure what to write, using there services could be of great value.
  • Update your Social Media Platforms at least monthly. Although weekly is recommended
    • Facebook: Provide short excerpt of a blog and link back to your blog post
    • Twitter: Provide even shorter excerpt and link back to your blog (or other page on your website)
    • YouTube: If you have products or services, take a video and post it to your YouTube channel, then of course share the link on your other platforms
    • LinkedIn: This is the professional social media platform, great use when looking for employees and to promote your business
    • Instagram & Pinterest: Use one or both, but simply put, submit some nice pictures of your products or services offered with a short description 20 words or less.
  • Update online business directories to assure they are using your correct phone number, company hours, address and of course website URL is listed. These are more of the popular ones. You may have to register, but for each one you update, it gives you a free link back to your website. Nothing wrong with that.
  • Obtain inbound links from other websites that are credible. If you work with a vendor or 3rd party where your services end up benefiting them or mutually beneficial, ask if they would like to link to your website or even a blog post from there site.

As you can see, optimizing your website isn’t easy or quick, or a one time thing. But doing these will put your website in the forefront of all others who decided to skip over these tips.

 

So You Thought About Creating Your Own Site From A Website Template Builder Site?

Web Wise

build-your-own-website-is-not-easyThere are several companies that are out there that are happy to take your money (Wix / 1and1 / others) claiming you can build your own site using their build-a-website tools. They market intensively to consumers and businesses, telling them that they can build their own website and consumers will mysteriously com

That’s hog wash and totally misleading. If you build it, consumers will not come.

Of course, you can build your own website. You could probably also design your own clothes and build your own furniture as well. But of course you wouldn’t because your clothes and furniture well would probably suck. Continue reading “So You Thought About Creating Your Own Site From A Website Template Builder Site?” »

How to Extend the Google Analytic Reports Scheduled Emails

Web Wise

 After setting up and configuring Google Analytics on your website, it’s a good idea to set up scheduled emails to get a summary of how your website is doing via email for convenience sake.

We configure Google Analytics and a custom Website Analytic Dashboard, including setting up the scheduled emailed reports with most new website services for clients; or as part of our SEO Strategy plans.

But renewal of the scheduled emails is up to the client.  For clients with current active web hosting, we will do this for you at no extra charge if requested (submit ticket here) .




Regardless of who sets the scheduled emails up, Google limits scheduled email reports to 1-year term, so they are required to be extended to continue receiving them. The following walks you through the steps necessary.

Extend the scheduled emailed Google Analytic reports

  1. Login to Google Analytics (https://analytics.google.com/)
  2. Once logged in you will be presented with your Google Analytics Home dashboard displaying statistics of your website.
  3. Click on the ADMIN menu; located on the lower left of the screen
    1. This takes you to your Admin dashboard.
  4. Under “All Web Site Data” find the “Scheduled Emails” menu item. (may have to scroll down).
  5. All scheduled emails will display here.
  6. To extend, click the Action button and select Extend.
  7. Then confirm on the prompt that you want to Extend the scheduled email.
  8. That’s it, you just extended your scheduled emails by a year.

Advantages of Mobile Website Optimization

Website Tips

 

If you look around you will see nearly everybody with a smartphone such as a Android or iPhone. According to recent study by Pew Research Center report nearly two-thirds of Americans now one which they use to access the Internet on a regularly basis for viewing websites.

In order to provide an optimum experience for all these folks, websites need to be mobile friendly to ensure that the website is optimized for smartphone display.  There are a number of advantages, besides not losing out on business, when you have an mobile friendly optimized site that should help convince you of the need.

Faster Download Speed

Mobile websites are designed (coded) specifically for mobile standards and optimal download speed, which means less waiting and more browsing your services or products.

Improved User Experience

Nobody wants to browser a desktop website on their mobile phone. In fact Google will rank your website lower in search results if it is not mobile friendly. According to  mobile website usability , it proves mobile-optimized websites improve user experience and satisfaction which is important as we all know how important first impressions are.

Better Engagement

A mobile website is geared to show optimum call to actions such as click-to-call to improve user engagement.

Improved Search/SEO performance

A mobile website provides improved rankings on mobile-friendly search engines such as Google and Bing, and also allows placement in a growing number of mobile and local directories just for being mobile-friendly.

Accessibility

A mobile website can be accessed from anywhere. No longer is your website limited to laptops or desktops. This provides the ability for your website to be accessed by more people more often.

Competitive Advantage

If you website doesn’t look good on a mobile display users will typically opt out quickly and move on to one that does. Get the competitive edge by making sure your website is mobile friendly.

More Flexible and Cost-Effective Than App Development

There is no need to have a custom app build for Android, iPhone or other mobile phone platforms to showcase your services and products. A well mobile friendly optimized site is all you need and will provide the usability needed for a small display. Showing only key items so the user can take action on them quickly.

Really Don’t Have a Choice Anymore

**Updated** Now more then 52% of website traffic is accessed via a mobile phone

From the latest statistics, more then 50% of website traffic is accessed via a mobile phone.  So unless you don’t care about the 50% of the population accessing your website effectively, its not really an option like it was years ago.  The world changes, and this is a big one when it comes to online website development. Northwoods Web Designs builds all new websites with Responsive Web Design in mind.

Thinking About Developing a Mobile Website?

If you’d like to learn more about developing a mobile-friendly website for your organization, simply let us know by contacting us for a free consult. We’ll be happy to learn more about your needs and offer recommendations.

As you can see, optimizing your website to assure its mobile friendly not only has a ton of advantages, but its no longer a choice to not do it.