{"id":342,"date":"2014-04-06T18:11:01","date_gmt":"2014-04-06T18:11:01","guid":{"rendered":"http:\/\/northwoodswebdesigns.com\/b\/?p=342"},"modified":"2018-08-06T13:05:09","modified_gmt":"2018-08-06T13:05:09","slug":"websites-must-contain-key-information","status":"publish","type":"post","link":"https:\/\/northwoodswebdesigns.com\/b\/websites-must-contain-key-information\/","title":{"rendered":"3 Pieces Of Information Every Website Must Contain"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-344\" src=\"http:\/\/northwoodswebdesigns.com\/b\/nwduploads\/website-information.png\" alt=\"website-information\" width=\"200\" height=\"200\" srcset=\"https:\/\/northwoodswebdesigns.com\/b\/nwduploads\/website-information.png 200w, https:\/\/northwoodswebdesigns.com\/b\/nwduploads\/website-information-150x150.png 150w, https:\/\/northwoodswebdesigns.com\/b\/nwduploads\/website-information-120x120.png 120w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>When working with a web designer company, such as <a href=\"http:\/\/facebook.com\/NorthwoodsWebDesigns\">Northwoods Web Designs<\/a>, we make sure your site is designed and created to meet your expectations and make sure 3 key pieces of information are presented well on the site for visitors.<\/p>\n<p>Because you know your business and service offerings the best, all content is provided by the client for any website developments.This is the general direction of any website designer company.<\/p>\n<p>Content writing is very important to a website. Not having good content on a great looking and professional designed website is like having a Toyota Prius 4 cylinder motor stuffed inside a Chevy Corvette. \u00a0It will look great, but its performance will not be on par.<\/p>\n<p><!--more--><\/p>\n<p>Unless the client excelled in writing and\/or marketing class, clients usually get stumped a bit on this part not knowing how or where to start. This is also the #1 reason a website is delayed from getting published on time.<\/p>\n<p>Answering the following 3 questions will give us the 3 key pieces of information to integrate into any site and to help turn any visitor into a potential customer, buyer or member of your business or organization.\u00a0 You more than likely already have these answered but just need to formally write them out.<\/p>\n<h2>WHO are you?<\/h2>\n<p>Unless your an household brand, too many this will be the first time they have heard of you.\u00a0 Just like in an interview, you want to make your first impression is a good one.\u00a0 Make sure you present notable items that will help make you stand apart from others.\u00a0 This could be the length of time in business, growing members in your organization, awards about your company.<\/p>\n<p>This is also a great area to make sure the web visitor, or prospects, feels that your business\/organization is a safe choice and would feel comfortable with obtaining your services offered.<\/p>\n<h2>WHAT do you offer?<\/h2>\n<p>If you&#8217;re a business, what services do you provide and how can your services help the prospect.\u00a0 Explain not only what your services are but how they can help. Many times web visitors see something they like but not sure how it would even benefit them.<\/p>\n<p>Organizations and non-profits need to make the prospect feel welcomed or as if they were already part of the association. Clearly define what you do and how you can help benefit the prospect by becoming a member or other.<\/p>\n<h2>HOW do I proceed?<\/h2>\n<p>So now that the prospect understands who you are, and what you offer its time to make sure they understand the &#8220;call-to-action&#8221;.\u00a0 This is where you want to clearly state the objective of what you want the prospect to do next. It can either be to simply contact you for further information or to fill out a quote for services.<\/p>\n<p>The homepage content of a website is important landing page and should have all of this information easily assessable. The home page should contain roughly 3-4 paragraphs or elements with this info.\u00a0 Only brief summaries of each of these questions should be answered on the home page.<\/p>\n<p>Each piece of content can then be linked to a sub-page\/sections with more detailed information about services or products, about the company and how to contact the company.<\/p>\n<p>Hopefully this information finds itself into the hands of our potential prospects. If you have other key pieces of information that should be included please feel free to comment below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When working with a web designer company, such as Northwoods Web Designs, we make sure your site is designed and created to meet your expectations and make sure 3 key pieces of information are presented well on the site for &hellip; <a href=\"https:\/\/northwoodswebdesigns.com\/b\/websites-must-contain-key-information\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","editor_plus_copied_stylings":"{}","footnotes":""},"categories":[9],"tags":[42,44,21,17],"class_list":["post-342","post","type-post","status-publish","format-standard","hentry","category-web-wise","tag-content-writing","tag-small-business","tag-website-tips","tag-time-saving-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Pieces Of Information Every Website Must Contain - Northwoods Insights by Northwoods Web Designs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/northwoodswebdesigns.com\/b\/websites-must-contain-key-information\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Pieces Of Information Every Website Must Contain - Northwoods Insights by Northwoods Web Designs\" \/>\n<meta property=\"og:description\" content=\"When working with a web designer company, such as Northwoods Web Designs, we make sure your site is designed and created to meet your expectations and make sure 3 key pieces of information are presented well on the site for &hellip; Continue reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/northwoodswebdesigns.com\/b\/websites-must-contain-key-information\/\" \/>\n<meta property=\"og:site_name\" content=\"Northwoods Insights by Northwoods Web Designs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NorthwoodsWebDesigns\/\" \/>\n<meta property=\"article:author\" content=\"northwoodswebdesigns\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-06T18:11:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-06T13:05:09+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/northwoodswebdesigns.com\/b\/nwduploads\/website-information.png\" \/>\n<meta name=\"author\" content=\"Jason\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/websites-must-contain-key-information\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/websites-must-contain-key-information\\\/\"},\"author\":{\"name\":\"Jason\",\"@id\":\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/#\\\/schema\\\/person\\\/7da92b8b499cb3b5563da0a0e84a51f0\"},\"headline\":\"3 Pieces Of Information Every Website Must Contain\",\"datePublished\":\"2014-04-06T18:11:01+00:00\",\"dateModified\":\"2018-08-06T13:05:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/websites-must-contain-key-information\\\/\"},\"wordCount\":576,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/websites-must-contain-key-information\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/nwduploads\\\/website-information.png\",\"keywords\":[\"Content Writing\",\"Small Business\",\"Small Business Website Tips\",\"Time Saving Tips\"],\"articleSection\":[\"Web Wise\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/websites-must-contain-key-information\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/websites-must-contain-key-information\\\/\",\"url\":\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/websites-must-contain-key-information\\\/\",\"name\":\"3 Pieces Of Information Every Website Must Contain - Northwoods Insights by Northwoods Web Designs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/websites-must-contain-key-information\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/websites-must-contain-key-information\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/nwduploads\\\/website-information.png\",\"datePublished\":\"2014-04-06T18:11:01+00:00\",\"dateModified\":\"2018-08-06T13:05:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/websites-must-contain-key-information\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/websites-must-contain-key-information\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/websites-must-contain-key-information\\\/#primaryimage\",\"url\":\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/nwduploads\\\/website-information.png\",\"contentUrl\":\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/nwduploads\\\/website-information.png\",\"width\":200,\"height\":200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/websites-must-contain-key-information\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Pieces Of Information Every Website Must Contain\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/#website\",\"url\":\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/\",\"name\":\"Northwoods Web Designs\",\"description\":\"Discover expert web and marketing tips, the latest industry news, and success stories from our client\u2019s latest website launches.\",\"publisher\":{\"@id\":\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/#organization\",\"name\":\"Northwoods Web Designs\",\"url\":\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/nwduploads\\\/download.jpg\",\"contentUrl\":\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/nwduploads\\\/download.jpg\",\"width\":166,\"height\":160,\"caption\":\"Northwoods Web Designs\"},\"image\":{\"@id\":\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/NorthwoodsWebDesigns\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/#\\\/schema\\\/person\\\/7da92b8b499cb3b5563da0a0e84a51f0\",\"name\":\"Jason\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c2ce3b4122bc8a7223c44b03ac82428d6df1d11f113c86529f8154fb51296b60?s=96&d=identicon&r=pg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c2ce3b4122bc8a7223c44b03ac82428d6df1d11f113c86529f8154fb51296b60?s=96&d=identicon&r=pg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c2ce3b4122bc8a7223c44b03ac82428d6df1d11f113c86529f8154fb51296b60?s=96&d=identicon&r=pg\",\"caption\":\"Jason\"},\"description\":\"Jason is a web designer and owner of Northwoods Web Designs. Northwoods Web Designs is a full service website company that provides customer focused web hosting &amp; professionally designed websites that work for small business owners and associations.\",\"sameAs\":[\"https:\\\/\\\/northwoodswebdesigns.com\",\"northwoodswebdesigns\",\"https:\\\/\\\/x.com\\\/n_w_designs\"],\"url\":\"https:\\\/\\\/northwoodswebdesigns.com\\\/b\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 Pieces Of Information Every Website Must Contain - Northwoods Insights by Northwoods Web Designs","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/northwoodswebdesigns.com\/b\/websites-must-contain-key-information\/","og_locale":"en_US","og_type":"article","og_title":"3 Pieces Of Information Every Website Must Contain - Northwoods Insights by Northwoods Web Designs","og_description":"When working with a web designer company, such as Northwoods Web Designs, we make sure your site is designed and created to meet your expectations and make sure 3 key pieces of information are presented well on the site for &hellip; Continue reading &rarr;","og_url":"https:\/\/northwoodswebdesigns.com\/b\/websites-must-contain-key-information\/","og_site_name":"Northwoods Insights by Northwoods Web Designs","article_publisher":"https:\/\/www.facebook.com\/NorthwoodsWebDesigns\/","article_author":"northwoodswebdesigns","article_published_time":"2014-04-06T18:11:01+00:00","article_modified_time":"2018-08-06T13:05:09+00:00","og_image":[{"url":"http:\/\/northwoodswebdesigns.com\/b\/nwduploads\/website-information.png","type":"","width":"","height":""}],"author":"Jason","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/northwoodswebdesigns.com\/b\/websites-must-contain-key-information\/#article","isPartOf":{"@id":"https:\/\/northwoodswebdesigns.com\/b\/websites-must-contain-key-information\/"},"author":{"name":"Jason","@id":"https:\/\/northwoodswebdesigns.com\/b\/#\/schema\/person\/7da92b8b499cb3b5563da0a0e84a51f0"},"headline":"3 Pieces Of Information Every Website Must Contain","datePublished":"2014-04-06T18:11:01+00:00","dateModified":"2018-08-06T13:05:09+00:00","mainEntityOfPage":{"@id":"https:\/\/northwoodswebdesigns.com\/b\/websites-must-contain-key-information\/"},"wordCount":576,"commentCount":0,"publisher":{"@id":"https:\/\/northwoodswebdesigns.com\/b\/#organization"},"image":{"@id":"https:\/\/northwoodswebdesigns.com\/b\/websites-must-contain-key-information\/#primaryimage"},"thumbnailUrl":"http:\/\/northwoodswebdesigns.com\/b\/nwduploads\/website-information.png","keywords":["Content Writing","Small Business","Small Business Website Tips","Time Saving Tips"],"articleSection":["Web Wise"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/northwoodswebdesigns.com\/b\/websites-must-contain-key-information\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/northwoodswebdesigns.com\/b\/websites-must-contain-key-information\/","url":"https:\/\/northwoodswebdesigns.com\/b\/websites-must-contain-key-information\/","name":"3 Pieces Of Information Every Website Must Contain - Northwoods Insights by Northwoods Web Designs","isPartOf":{"@id":"https:\/\/northwoodswebdesigns.com\/b\/#website"},"primaryImageOfPage":{"@id":"https:\/\/northwoodswebdesigns.com\/b\/websites-must-contain-key-information\/#primaryimage"},"image":{"@id":"https:\/\/northwoodswebdesigns.com\/b\/websites-must-contain-key-information\/#primaryimage"},"thumbnailUrl":"http:\/\/northwoodswebdesigns.com\/b\/nwduploads\/website-information.png","datePublished":"2014-04-06T18:11:01+00:00","dateModified":"2018-08-06T13:05:09+00:00","breadcrumb":{"@id":"https:\/\/northwoodswebdesigns.com\/b\/websites-must-contain-key-information\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/northwoodswebdesigns.com\/b\/websites-must-contain-key-information\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/northwoodswebdesigns.com\/b\/websites-must-contain-key-information\/#primaryimage","url":"https:\/\/northwoodswebdesigns.com\/b\/nwduploads\/website-information.png","contentUrl":"https:\/\/northwoodswebdesigns.com\/b\/nwduploads\/website-information.png","width":200,"height":200},{"@type":"BreadcrumbList","@id":"https:\/\/northwoodswebdesigns.com\/b\/websites-must-contain-key-information\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/northwoodswebdesigns.com\/b\/"},{"@type":"ListItem","position":2,"name":"3 Pieces Of Information Every Website Must Contain"}]},{"@type":"WebSite","@id":"https:\/\/northwoodswebdesigns.com\/b\/#website","url":"https:\/\/northwoodswebdesigns.com\/b\/","name":"Northwoods Web Designs","description":"Discover expert web and marketing tips, the latest industry news, and success stories from our client\u2019s latest website launches.","publisher":{"@id":"https:\/\/northwoodswebdesigns.com\/b\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/northwoodswebdesigns.com\/b\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/northwoodswebdesigns.com\/b\/#organization","name":"Northwoods Web Designs","url":"https:\/\/northwoodswebdesigns.com\/b\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/northwoodswebdesigns.com\/b\/#\/schema\/logo\/image\/","url":"https:\/\/northwoodswebdesigns.com\/b\/nwduploads\/download.jpg","contentUrl":"https:\/\/northwoodswebdesigns.com\/b\/nwduploads\/download.jpg","width":166,"height":160,"caption":"Northwoods Web Designs"},"image":{"@id":"https:\/\/northwoodswebdesigns.com\/b\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/NorthwoodsWebDesigns\/"]},{"@type":"Person","@id":"https:\/\/northwoodswebdesigns.com\/b\/#\/schema\/person\/7da92b8b499cb3b5563da0a0e84a51f0","name":"Jason","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c2ce3b4122bc8a7223c44b03ac82428d6df1d11f113c86529f8154fb51296b60?s=96&d=identicon&r=pg","url":"https:\/\/secure.gravatar.com\/avatar\/c2ce3b4122bc8a7223c44b03ac82428d6df1d11f113c86529f8154fb51296b60?s=96&d=identicon&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c2ce3b4122bc8a7223c44b03ac82428d6df1d11f113c86529f8154fb51296b60?s=96&d=identicon&r=pg","caption":"Jason"},"description":"Jason is a web designer and owner of Northwoods Web Designs. Northwoods Web Designs is a full service website company that provides customer focused web hosting &amp; professionally designed websites that work for small business owners and associations.","sameAs":["https:\/\/northwoodswebdesigns.com","northwoodswebdesigns","https:\/\/x.com\/n_w_designs"],"url":"https:\/\/northwoodswebdesigns.com\/b\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/northwoodswebdesigns.com\/b\/wp-json\/wp\/v2\/posts\/342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/northwoodswebdesigns.com\/b\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/northwoodswebdesigns.com\/b\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/northwoodswebdesigns.com\/b\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/northwoodswebdesigns.com\/b\/wp-json\/wp\/v2\/comments?post=342"}],"version-history":[{"count":1,"href":"https:\/\/northwoodswebdesigns.com\/b\/wp-json\/wp\/v2\/posts\/342\/revisions"}],"predecessor-version":[{"id":343,"href":"https:\/\/northwoodswebdesigns.com\/b\/wp-json\/wp\/v2\/posts\/342\/revisions\/343"}],"wp:attachment":[{"href":"https:\/\/northwoodswebdesigns.com\/b\/wp-json\/wp\/v2\/media?parent=342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/northwoodswebdesigns.com\/b\/wp-json\/wp\/v2\/categories?post=342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/northwoodswebdesigns.com\/b\/wp-json\/wp\/v2\/tags?post=342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}