Advantages of Mobile Website Optimization

Website Tips

 

If you look around you will see nearly everybody with a smartphone such as a Android or iPhone. According to recent study by Pew Research Center report nearly two-thirds of Americans now one which they use to access the Internet on a regularly basis for viewing websites.

In order to provide an optimum experience for all these folks, websites need to be mobile friendly to ensure that the website is optimized for smartphone display.  There are a number of advantages, besides not losing out on business, when you have an mobile friendly optimized site that should help convince you of the need.

Faster Download Speed

Mobile websites are designed (coded) specifically for mobile standards and optimal download speed, which means less waiting and more browsing your services or products.

Improved User Experience

Nobody wants to browser a desktop website on their mobile phone. In fact Google will rank your website lower in search results if it is not mobile friendly. According to  mobile website usability , it proves mobile-optimized websites improve user experience and satisfaction which is important as we all know how important first impressions are.

Better Engagement

A mobile website is geared to show optimum call to actions such as click-to-call to improve user engagement.

Improved Search/SEO performance

A mobile website provides improved rankings on mobile-friendly search engines such as Google and Bing, and also allows placement in a growing number of mobile and local directories just for being mobile-friendly.

Accessibility

A mobile website can be accessed from anywhere. No longer is your website limited to laptops or desktops. This provides the ability for your website to be accessed by more people more often.

Competitive Advantage

If you website doesn’t look good on a mobile display users will typically opt out quickly and move on to one that does. Get the competitive edge by making sure your website is mobile friendly.

More Flexible and Cost-Effective Than App Development

There is no need to have a custom app build for Android, iPhone or other mobile phone platforms to showcase your services and products. A well mobile friendly optimized site is all you need and will provide the usability needed for a small display. Showing only key items so the user can take action on them quickly.

Really Don’t Have a Choice Anymore

From the latest statistics, more then 50% of website traffic is accessed via a mobile phone.  So unless you don’t care about the 50% of the population accessing your website effectively, its not really an option like it was years ago.  The world changes, and this is a big one when it comes to online website development. Northwoods Web Designs builds all new websites with Responsive Web Design in mind.

Thinking About Developing a Mobile Website?

If you’d like to learn more about developing a mobile-friendly website for your organization, simply let us know by contacting us for a free consult. We’ll be happy to learn more about your needs and offer recommendations.

As you can see, optimizing your website to assure its mobile friendly not only has a ton of advantages, but its no longer a choice to not do it.

 

Chrome 68 is here. All HTTP sites will be marked with ‘not secure’

Web Wise
Well, its here. On July 24th, Google officially launched Chrome 68. With new features and security enhancements, Chrome continues to leverage its market dominance to push for a safer and more secure internet. From the beginning, security has been one of Chrome’s core principles and one of the biggest changes in Chrome 68 is displaying ‘Not Secure’ warnings for websites not encrypted with HTTPS ,or those sites without a SSL  { What is an SSL Certificate?}. Nearly two years ago, Google announced that Chrome would eventually start marking all sites that are not encrypted with HTTPS as “Not Secure” as an attempt to motivate site owners to improve the security of their websites. With the release of Chrome 68, this has now become a reality. Starting in October 2018, Google plans to start showing a redNot Secure” warning when users enter data on pages that are not served using HTTPS. Continue reading “Chrome 68 is here. All HTTP sites will be marked with ‘not secure’” »

Chrome will mark all HTTP sites as ‘not secure’ starting in July

Web Wise

There are changes coming to owners of sites that currently do not purchase SSL Certificates today.  For decades, using HTTP (not HTTPS) was the standard, HTTPS was only used for ecommerce sites etc… { What is an SSL Certificate?}

But within the next year, this will change where the norm must be HTTPS or your site will be viewed as not Secure and Google will even penalize it in search results, which is not what most business owners want.

Continue reading “Chrome will mark all HTTP sites as ‘not secure’ starting in July” »

How Long Does It Take For a New Site to Appear in the Google Search Results?

Web Wise, Website Tips

Google Find If Index Your Site Yet

Here is the typical scenario: you’re a small business owner and you’ve just launched your new website to the world. Now you are wondering how long will it be before people searching the web find your site in the search engine results page (SERP)?

Since its brand new, the search engines do not know anything about it, so therefore cannot display it to anybody searching for it.

So some things need to occur before its “searchable”.  The site needs to be indexed by the search engine.  There’s no specific set time for Google to initially index your site, can vary based on several items such as: Continue reading “How Long Does It Take For a New Site to Appear in the Google Search Results?” »

Disadvantages of using Yellow Book/HIBU pages for Your Online Web Presence

Computer Tips, Web Wise

No Yellowbook In the past (many moons ago), Yellow Pages, Yellow Book or HIBU have been a great way to advertise and promote your business to a large audience.

Then came the internet and it went to the web as yellow pages websites.  However, over the past several years there has been a decline in these types of websites and for good reason due to the following disadvantages vs traditional web design firm or professional services:

Not Owning Your Website: This is probably one of the most important disadvantage of owning a yellow page website is that you are basically renting it from the yellow page company and do not actually own it.



In other words, you are paying a yearly rental to the yellow page company to host your website. To this regards you would lose your website if you dropped out of the program or don’t renew your contract.

Not Owning Your Domain Name: When registering your website (that WWW URL that distinguishes you from the rest) through a yellow page/HIBU company, you are essentially not the owner of your domain name .

Yellow page essentially owns the rights to that name, for minimum of a year. They say they will release it and transfer the ownership (generally for a price) after the contract is up but will do everything in their power to make sure you continually pay the expensive monthly fees for hosting and domain name.

They will also tell you how important it is to maintain your advertisement in the big thick yellow physical book that everyone tosses away, unless your in your 70’s, which is probably not the target audience you’re looking for.

And not only does transferring the ownership of the domain name cost money but they have the upper hand and it can possibly lead to legal issues if you no longer want your website with them.

Immensely Expensive Option: It is vital to note that by owning (renting) your website via yellow pages you have to pay an initial cost for creation and hosting along with paying a rather expensive yearly rental fee to stay in the program.  The cheapest monthly options they have are still 70% higher than our monthly hosting fees.

Continue reading “Disadvantages of using Yellow Book/HIBU pages for Your Online Web Presence” »